7/7/2023 0 Comments Life in middle east game![]() ![]() ![]() On another Riyadh project, Gensler is converting an existing apartment building into a Rosewood Hotel, where the level of service is being elevated to pamper guests with five-star amenities. “When they choose a branded hotel overseas, they expect that it will have a conference center, a proper gym or spa, a concierge floor, and a swimming pool-all of the facilities and amenities, in other words, that put it in the five-star category.” “People want to get the maximum ROI,” he explains. Premium room rates associated with recognized hotel brands outside their home markets are one reason. However, in Riyadh it will be five stars, Sirera notes. In Riyadh, for example, Gensler is designing a hotel for a typical three- or four-star brand. Even brands with strong global reputations must provide something new and different.” One result is that when brands travel to the Middle East, they tend to go up market. ![]() “As global brands enter the market, they face a high level of sophistication, rising guest expectations, and growing competition. These are interesting times for hospitality in the Middle East and Europe, says José Sirera. “You have the ability to stop, sit, and watch the world go by. Placemaking is a key element too, with a network of shaded squares, courtyards, and streets. The district’s retail centers, however, still require generous drop-off areas at the entrances for the large numbers of people who tend to drive everywhere. Leisure figures heavily in the mix, with three retail centers, street-level shops, two hotels, and mostly low-rise traditional residences, in addition to new office space.ĭeveloper Msheireb Properties is tapping into a renewed desire by people to live in transit-served urban areas with a rich variety of restaurants, entertainment, and cultural activities. Gensler is executive architect and one of several design architects for the current phase of the project, which is regenerating a district of the city as a collection of walkable, multi-use neighborhoods. These days, Gillard is focused on Msheireb Downtown Doha, a 31-hectare (77-acre) mixed-use development. ![]()
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